On Monday, budget carrier Jambojet made its maiden trip to Kigali, Rwanda, the latest foray into cross-border flights which it aggressively embarked on two years ago.

The focus now shifts to how the airline will perform on this new venture, with analysts saying the rapid expansion is a two-edged sword. The airline can reap big from the new routes — thanks to increased passenger numbers — and also significantly shore up its revenue. However, past experience has shown that quick expansion by an airline can go wrong if not well managed.

The challenges facing Kenya Airways, Jambojet’s parent company, have been attributed to its rapid expansion, with the purchase of 10 Dreamliners under its Project Mawingu, which were to service new routes.

In its new Rwandan flight, Jambojet has to fight to hold its own as the route is home to Rwandair, which has also been expanding. The airline has daily flights to Nairobi from its base in Kigali.

With such stiff competition, Jambojet has its work out as it seeks to have a bigger share of the region’s aviation market.

Jambojet eyes bigger regional market share with new flights

In its new Rwandan flight, Jambojet has to fight to hold its own as the route is home to Rwandair, which has also been expanding. The airline has daily flights to Nairobi from its base in Kigali.

With such stiff competition, Jambojet has its work out as it seeks to have a bigger share of the region’s aviation market.

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